In succession, we constantly innovate Chinese ceramics to win the world with quality

Ceramics is the quintessence of China, but under the trend of globalization, the Chinese ceramics to go better in the international market, went further, also need to draw lessons from international experience, into the Chinese culture in the product design at the same time, to constantly improve quality, strengthen independent innovation design, create Chinese brand, and actively expand the international market.

During the G20 summit in hangzhou in 2016, President xi jinping lady peng liyuan dinner out of the first lady people dedicated to a set of "lady porcelain" fame network, was known as "G20 web celebrity porcelain". On the 122th Canton fair, porcelain yongfeng source co., LTD. Shenzhen countries brought the independent design development manufacturing lady "porcelain", in the products on display at the same time also with the tea ceremony, huai harps and other classical performances. With music and tea, the flowery porcelain is a collection of art in the museum, which attracts many buyers to stop.

"President xi jinping highlighted China's claims and cultural confidence in the party's 19th report, and the popularity of 'madame porcelain' reflects the cultural confidence of contemporary China, represented by ceramics. To inject Chinese culture into the development and design of products, and to build a Chinese brand through continuous improvement of quality, this is the way for Chinese foreign trade enterprises to improve their international competitiveness and influence. Liu quan hui, chairman of China China yongfeng yuan, said in an interview with international business daily.

China's porcelain technique strives for perfection

In liu's view, it is precisely because of the high demand for product quality and the deep excavation of cultural connotation that the company's competitiveness in the international market has been continuously improved.

Liu Quan fai to Mrs "porcelain", for example, "Mrs Porcelain" the whole package, west lake blue color porcelain in design, a large number of continue to use the Chinese traditional culture elements, imitation of gourd, peach, root shape, peony, ruyi, moire for painting, form the noble and elegant style. In terms of technology, "Mrs Porcelain" to do tire body glittering and translucent get rid of the high-grade strengthen porcelain, yongfeng source is adopted independent research and development of colored glaze separation technique and glaze cicc, hard porcelain is exquisite, is also the health of lead and cadmium ceramics.

Like liu quan hui, xiamen xinwuzhou international trade co., LTD., fujian dehua wuzhou ceramics co., LTD. Chairman guo jianzhou has the same feeling. At the 122nd Canton fair, a set of products named "colorful xiangyun" was showcased in the company. It is understood that during the ninth brics summit in September, Chinese President xi jinping hosted Russian President vladimir putin for this product.

Guo Jianzhou told the international business newspaper reporters, "multicolored xiangyun" meal to represent national white porcelain porcelain whole production of the highest level of dehua white porcelain at the bottom, depicting gulangyu freehand brushwork in traditional Chinese ink painting, with xiangyun, minnan become warped foot building as the shape of a design elements, combined with fine gold process, showing a great emptiness, artistically elegant. "In order to make this national banquet porcelain, the company invited 10 famous Chinese ceramics design masters, over nine months of intensive cultivation, and broke through many technical bottlenecks in the meantime." Guo said that for example, dehua porcelain was difficult to shape when making large porcelain plates, and the relevant team of the company finally cracked the problem of low yield by continuously mixing the blanks and upgrading equipment. Special insulating bladder for the soup bowl with the Buddha jumping wall; Increase the firing process to seal the lid and the cup tightly.

Keep innovating in your inheritance

Although ceramics are the national essence of China, under the trend of globalization, Chinese ceramics need to draw lessons from international experience in order to gain a foothold in the international market. According to Liu Quan fai, yongfeng source widely research of ceramic enterprises all over the world, through comparing with Chinese ceramic enterprises and found that China ceramics on craft to learn Japanese precision, the industrialization of the industry to learn German, to learn the way of marketing brand. "Based on these, the innovation and inheritance of Chinese porcelain can be realized by combining traditional Chinese culture and western lifestyle." He said.

It is understood that the current Chinese porcelain yongfeng source export market in Turkey, the united Arab emirates, dubai, Saudi Arabia, Russia, the Czech republic, hundred countries such as Japan, the future will also improve global sales network, increase the intensity of the development of European and American markets, and are preparing to open stores in Los Angeles.

Guo Jianzhou thinks, made in China in the international market to get rid of the status of low-end processing and image, must work in the design, independent research and development, quality control and brand construction. He said the "multicolored xiangyun" included in the state banquet with porcelain for the company is certainly, also has brought a transformation and upgrading of the opportunity, the company to undertake the more relatively high-end state level products manufacturing, also began to face the market development of high-end consumer groups. In the future, the company will further explore overseas markets and promote Chinese ceramics in the international market.